The Product System. For coaches

You built the method. We build the product.

You already teach something that works. We turn it into a product you can sell without being in the room: a self-paced course, a cohort program, or a membership. And we build and run the whole machine behind it: the tech, the marketing, the hosting, the follow-up. You keep coaching. We keep it running.

Book a 20 min fit call

Twenty minutes, no pitch. You leave with a clear read on what is worth building first.

THE PROBLEM

Your method only pays when you are in the room.

Right now the thing you are best at only earns while you are personally delivering it. Your best material lives in call recordings, slide decks, and voice notes, and it earns nothing while it sits there. You have taught the same framework enough times to know it works. It just is not a product yet. And you cannot clone yourself to sell more of it.

"You built the method. We build the product. You keep coaching."

WHAT YOU GET

A product business that runs without you.

Most people who offer this hand you a course tool and leave. You end up half-built, doing tech support for your own product. We build the whole machine and we run it, so you never do. Here is what you get:

The product itself

Your method turned into a self-paced course, a cohort program, a membership, or a small tool.

The build and development

The site, the product shell, payments, enrolment, onboarding.

Hosting on whatever fits your business

Skool, Whop, WordPress, a custom build, or your own platform.

The marketing engine

Content repurposed from what you already have, and paid marketing when you are ready to scale reach.

Custom dashboards

So you can see what is selling and what is working, without touching the backend.

The follow-up

The sequences that keep buyers and members moving, in your voice.

You keep the IP, the brand, your name on the product, the client relationship, and the teaching itself. You record the lessons in your own voice; that is the one part only you can do, and it keeps you the star. We build and run everything under it, and we stay invisible.

THE SHAPES

Your method, in the shape people will buy.

Course (self-paced)

The lightest build. Landing, lesson modules, payments, enrolment, drip.

Cohort (time-boxed group program)

The course build plus scheduling and cohort operations.

Membership / community

The heaviest, with an ongoing content engine and member retention.

Small tool (assessment, calculator, tracker)

Built from your method, leading to the paid product.

HOW IT WORKS

You do one part. We do the rest.

01

Free 20-minute fit call

We map your existing IP against the shapes and pick the one closest to selling. You leave with a one-page recommendation of what to build first. The "what to build" is free; the "build it and run it" is the paid work.

02

Build

We build the product and the full stack behind it.

03

Run

We own and operate the delivery, the marketing, and the follow-up. You coach.

HAS THIS WORKED BEFORE?

Yes. We built one coach's whole product business, and we still run it.

A coach came to us with a method that worked and nothing to sell but their own time. Every dollar needed them in the room. In under four weeks we built the whole product business end to end: the course, the community and the backend it runs on, the funnels, the automations, and the follow-up. We trained their team to run the day to day, then stayed on and kept the engine going. Here is where it went:

$10k → $55k
Monthly revenue, within 60 days
200
Community members
95%
Member retention

That is the outcome we build toward: a method that keeps earning when the coach is not in the room. Yours depends on your method and your market, and we map it honestly on the call.

Client name withheld under NDA. The numbers are real; we do not stack the details that would identify who. This is one engagement, shared as an example, not a result we can promise.

A public, open-source library of production-ready Claude Skills. MIT licensed. github.com/sondersos/claude-skills-cookbook

WHAT YOU NEED TO KNOW

The honest answers, before you book.

Do I need to be technical?

No. You teach and record in your own voice. We build and run everything else. You never touch the tech.

Who owns it?

You do. Your method, your brand, your name, your clients. We build it and run it in the background.

What do I actually have to do?

Show up and teach. We handle sign-ups, payments, delivery, follow-up, and support.

Do I still stay the face?

Yes. You stay the only name on it. We stay invisible. Scaling does not mean handing your method to someone else.

Why a revenue share?

So we are betting on this with you, not just billing you. We only earn the share when your product sells.

Can't I just use a course platform myself?

You can, and most coaches do, and it sits half-built. The platform was never the hard part. The build and the follow-up are. We do both, and we keep the follow-up running.

How long does it take?

We built a full coaching business end to end in under four weeks. Yours depends on the shape; we map the timeline on the call.

THE OFFER

Two ways in. You do not have to pick alone.

Both are built the same way: we build it once, then we run it with you. You do not choose the package now. On the call we look at your method and tell you which one fits.

PACKAGE 1

The Live-Program System

You keep teaching live. We build and run everything around it.

WHAT YOU GET
  • Sign-ups and scheduling, handled
  • A home for your group (Skool or Whop)
  • Payments and onboarding
  • Follow-up that keeps your group moving, in your voice
  • A simple dashboard so you see what is working
HOW YOU PAY
Setup: a one-time fee to build the system
Retainer: a monthly fee to keep it running
Revenue share: a small share of program sales, so we only win when you do

The numbers depend on your setup. We go through them on the call.

THE FULL PRODUCT
PACKAGE 2

The Full Product System

Your method becomes a product that sells while you coach.

WHAT YOU GET
  • Your method built into a course, cohort, membership, or tool
  • The site and the product it lives on
  • Payments, sign-ups, and onboarding
  • The marketing that brings people in
  • A dashboard so you see what is selling
  • Follow-up in your voice, running on its own
  • We run all of it. You stay the face.
HOW YOU PAY
Setup: a one-time fee to build the product and the machine around it
Retainer: a monthly fee to keep it running
Revenue share: a small share of product sales, so we only win when you do

Priced by the weight of the product: lightest is a course or small tool; middle is a cohort program; heaviest is a membership. The bigger the build, the bigger the setup. We size it to your shape on the call.

You always keep your IP, your brand, your name, and your clients. We build it and run it in the background, and we stay invisible.

WHERE THE AI FITS

This is not an AI product. It is your method, turned into something people buy. AI is simply how one builder ships this fast and keeps it running: it repurposes your existing content, handles onboarding, and keeps follow-up moving in your voice. It works in the background. You never touch it, and you never have to understand it. We lead with the work because the work is the point.

You built the method. Let us build the product.

Free. 20 minutes. No pitch deck.

Already have the coaching side handled and just need the systems and automations? See The Workflow →